Technology:
Continuing innovation in a small number of key products has been the key to the company’s success over recent years. It has developed an extensive patent portfolio around the touch-screen interface used in the iPhone and iPod Touch. In 2009, it won several patents that allow for simultaneous tracking of “multiple finger and palm contacts” which, according to the patent, should allow for “unprecedented integration of typing, resting, pointing, scrolling, 3D manipulation, and handwriting.” This intellectual property gives Apple a competitive advantage in the development of devices such as the iPhone, iPod touch or even tablet PCs in the future. The company has also successfully rejuvenated its desktop and laptop lines, developing the OS X operating system and switching to more power-efficient Intel processors in recent years.